A continuing flow of customer and market insights is critical for differentiated strategies as well as successful product development. This was true for waterfall and is a key tenet of Agile and Scrum methods today. Our team includes market research and competitive analysis experts with Masters level credentials and practical approaches that are efficient and effective with market data and dollars.
- Competitive Analysis & Ongoing Tracking
- Product & Feature-specific Insights
- Primary & Secondary Research Vendor Management
- Database Searches & Summaries (e.g. Hoover’s, LexisNexis)
- Ongoing Industry News Summaries
- Company Profiles